Advertising Policy

3.1 Requirements

Every Ad must be:

• Truthful and not misleading, in substance and in overall impression, including in what it implies and what it omits;
• Substantiated — you must hold competent and reliable evidence for every objective claim at the time the Ad runs, and provide it to us on request within 5 business days;
• Clearly identifiable as advertising, and not designed to be mistaken for editorial content, organic search results, or IO Global’s own communications;
• Accurate as to the advertiser’s identity — the entity paying for the Ad must be identified;
• Compliant with all applicable law, including the requirements of the FDA, FTC, USDA, and the equivalent authorities in every jurisdiction the Ad is targeted to; and
• Functional — landing pages must load, work, and match the offer made in the Ad.

3.2 Prohibited content

Ads must not:

• Make disease treatment, prevention, cure, or mitigation claims, or otherwise present an ingredient as a drug;
• Make unsubstantiated health, nutritional, structure/function, “clinically proven,” organic, non-GMO, allergen-free, sustainability, or clean-label claims;
• Misstate or overstate certifications, registrations, audits, GRAS status, or regulatory approvals;
• Represent that IO Global has certified, endorsed, tested, audited, or approved the Advertiser or its products;
• Promote controlled substances, unapproved or misbranded drugs, counterfeit goods, weapons, tobacco or nicotine products, or any category prohibited by our payment processor or listed at ioglobalgroup.com/legal/restricted-categories;
• Disparage a named competitor, or make comparative claims without substantiation;
• Contain political, religious, or social-advocacy content unrelated to the ingredients industry;
• Contain offensive, discriminatory, harassing, obscene, or violent material;
• Infringe any third party’s intellectual property, publicity, or privacy rights, or use another party’s trademark without authorization;
• Contain malware, deceptive redirects, automatic downloads, or covert data collection; or
• Impersonate IO Global, Ingredients Online, or any other person or organization.

3.3 Data collection through Ads

If your Ad or its landing page collects personal data, you must provide a compliant privacy notice at the point of collection, have a lawful basis for the collection, and honor the rights of the individuals concerned. You are the controller of any data you collect this way.

3.4 AI-generated creative

If your Ad contains AI-generated or AI-manipulated images, video, audio, or text, you must disclose this to us at submission. The creative must comply with applicable AI transparency and labeling requirements, including the transparency obligations of the EU AI Act where the Ad is served to users in the European Union, and must carry any machine-readable marking those requirements call for.

5.1 Orders and pricing

Ads are purchased through the self-serve advertising interface or, for larger campaigns, through a written insertion order. Rates, placements, available inventory, formats, and minimum spends are as stated in the rate card at ioglobalgroup.com/advertising or in your insertion order. An order becomes binding when we accept it in writing or when the Ad begins serving, whichever is earlier.

5.2 Payment

Payments are processed by Stripe, Inc. Card details are collected and processed directly by Stripe and are not stored on our systems. Stripe and, where applicable, its affiliates, process transactions for IO Global Group, Inc.

Self-serve campaigns are prepaid. Insertion-order campaigns are invoiced net 30 from the invoice date, subject to credit approval; where credit is not approved, the campaign is prepaid. Undisputed amounts not paid when due accrue interest at the lesser of 1% per month or the maximum rate permitted by law, and we may pause campaigns after 10 days’ written notice.

All amounts are in U.S. Dollars and exclusive of taxes. Charges appear on your statement as IOGLOBALGROUP.

5.3 Recurring campaigns

Where you purchase a recurring or continuously renewing campaign:

• We tell you before you pay that billing recurs, at what frequency and amount, and how to cancel;
• We obtain your affirmative consent to those terms separately from the rest of the purchase;
• We send you a retainable acknowledgment after each charge;
• You may cancel at any time from the advertising dashboard using the Cancel Campaign control, or by emailing support@ioglobalgroup.com; and
• We give at least 30 days’ notice before any price increase, with cancellation instructions.

5.4 Cancellation and refunds

• A campaign that has not started may be cancelled with at least 5 business days’ notice before the scheduled start, for a full refund.
• A campaign already serving may be cancelled with 5 business days’ notice. You remain liable for impressions already delivered and for the elapsed portion of any flighted placement; we refund the balance.
• Booth, sponsorship, and show-tied placements may be cancelled for a full refund 30 or more days before the show; for a 50% refund 14 to 29 days before the show; and are non-refundable within 13 days of the show, because the inventory can no longer be resold.
• Where we remove an Ad for a violation of this Policy, fees for the removed Ad are non-refundable.
• Where we cancel for our own convenience, or fail to deliver a contracted placement, you receive a pro-rata refund or a make-good placement, at your election.

5.5 Delivery, measurement, and make-goods

We use commercially reasonable efforts to deliver contracted impressions or placements. Our measurement is the authoritative record for billing and delivery. Where delivery falls materially short of a contracted commitment, your sole remedy is a make-good placement or a pro-rata credit, at your election.

We do not guarantee impressions, clicks, leads, conversions, ranking, or business outcomes, and no such guarantee may be inferred from any forecast, estimate, or historical figure we provide.

5.6 Payment disputes

If you believe you have been charged in error, contact support@ioglobalgroup.com and we will investigate promptly. If you initiate a chargeback without first raising the issue with us under Section 13.1 of the Platform Terms, we may pause your campaigns and suspend your account pending resolution, and you are responsible for amounts we become liable for as a result.

6.1 Reporting we provide

We provide campaign reporting including impressions, clicks, engagement, and, where the placement includes lead capture, the lead records generated. Reporting reflects our own measurement and is provided as-is.

6.2 Personal data in leads

Where an Ad or sponsored placement generates leads containing personal data, Section 5 of the Supplier Terms applies in full: joint controllership for the disclosure; your obligation to use the contacts only for the specific inquiry and resulting relationship; no addition to general marketing lists without a lawful basis; no sale or transfer to any third party; and your own privacy notice, security, and rights-handling obligations.

6.3 Data we retain and how we use it

IO Global retains the campaign performance data generated on the Platform and may use it in aggregated and de-identified form for measurement, analytics, benchmarking, inventory forecasting, and product improvement. We do not use it in a form that identifies an individual for any purpose other than delivering and measuring your campaign.

Our handling of personal data is governed by the Privacy Policy, which controls in the event of any conflict with this Section 6.

6.4 Targeting

Available targeting options are described at ioglobalgroup.com/advertising. Targeting is directed at business audiences by attributes such as industry, product category, company size, and region.

You may not use targeting to discriminate unlawfully, to target an identified individual, or to target categories that applicable law treats as sensitive. Where targeted advertising involves the sale or sharing of personal information under U.S. state privacy law, or profiling under the GDPR, the opt-out and consent mechanisms described in the Privacy Policy apply, and we honor them across all campaigns.