HOLOS Food Inc.

When years of hustling in tech startups wreaked havoc on Samuel Scofy’s health, the Quebec City entrepreneur went looking for answers. His curiosity led him, as it often did, to seek more alternative methods. Eventually, an holistic health coach named Christophe Contant prescribed him a daily regimen of movement, time in nature, and whole foods that, when combined, alleviated his pain. One recipe in particular—a blend of nuts, seeds, vitamins, and probiotics that soaked overnight to be eaten in the morning changed his life. A turbocharged twist on Bircher Muesli, it restored his energy levels, helped heal his gut, and promptly got his wheels turning. Over the next two years, Sam, Chris, and an angel investor-turned-CEO named Charles Sansregret fundraised, brainstormed, and recipe-tweaked the product of their dreams: a magic muesli nutritious enough to help people go the distance—whether that was the last stretch of an ultramarathon or the third consecutive all-nighter with a newborn–while still, important, being fun to eat. They called it HOLOS, derived from the Ancient Greek word holo ὅλος, meaning "whole,” because of everything it is and aspires to be: the breakfast of champions and casual joggers, a real-food revolution in a reusable jar.